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๐๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จ ๐”๐ฉ๐๐š๐ญ๐ž: Luxury Industry

๐“๐ก๐ž ๐ž๐œ๐จ๐ง๐จ๐ฆ๐ฒ ๐ข๐ง ๐ญ๐ก๐ž ๐ฅ๐š๐ซ๐ ๐ž๐ฌ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ฌ ๐ฌ๐ฅ๐ฎ๐ ๐ ๐ข๐ฌ๐ก, ๐ญ๐ก๐ž ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ž๐ง๐ ๐ข๐ง๐ž ๐ข๐ฌ ๐ฌ๐ฉ๐ฎ๐ญ๐ญ๐ž๐ซ๐ข๐ง๐ . ๐“๐ก๐ž ๐ฅ๐š๐ญ๐ž๐ฌ๐ญ ๐Ÿ๐ข๐ ๐ฎ๐ซ๐ž๐ฌ, ๐ก๐จ๐ฐ๐ž๐ฏ๐ž๐ซ, ๐ข๐ง๐๐ข๐œ๐š๐ญ๐ž ๐ญ๐ก๐š๐ญ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ ๐ซ๐ž๐ฆ๐š๐ข๐ง๐ฌ ๐ข๐ง ๐๐ž๐ฆ๐š๐ง๐.


For years, China's extraordinary economic growth was considered a given. 2.1 trillion dollars was the value of goods imported into China in 2020, according to the WTO. Export companies like luxury goods manufacturers that were present there were rewarded with strong growth and profits. But now there are increasing signs that the boom in the Middle Kingdom is slowing down. Luxury groups like $MC.PA (LVMH Moet Hennessy Louis Vuitton SA) , $KER.PA (Kering SA) or $RMS , which do large shares of their business there, are alarmed.


Above all, there is the question of what will happen to the troubled Chinese real estate giant $03333.HK (China Evergrande Group) and the entire sector. This is also of great interest for the luxury goods industry. The real estate sector accounts for a good quarter of China's economic output and plays a decisive role in determining the country's consumer mood. Many wealthy customers in China can afford expensive accessories of European origin because they have made good real estate deals.


๐ˆ๐ง ๐ญ๐ก๐ž ๐ฌ๐ž๐œ๐จ๐ง๐ ๐ช๐ฎ๐š๐ซ๐ญ๐ž๐ซ, ๐ญ๐ก๐ž ๐ž๐œ๐จ๐ง๐จ๐ฆ๐ฒ ๐ ๐ซ๐ž๐ฐ ๐›๐ฒ ๐Ÿ•.๐Ÿ— ๐ฉ๐ž๐ซ๐œ๐ž๐ง๐ญ

Rising commodity prices, flooding in Henan province and the resurgent pandemic with local lockdowns slowed economic growth. Imports increased by a good 18 percent in September compared to the same period last year. This should have been greeted with joy at the corporate headquarters of the noble brands and gives a hint for the business development of the companies in Asia in the third quarter.


There is another question that is important for China's development: What course will the government in Beijing steer in dealing with companies in the future? In the recent past, there have been increasing reports of political interference, for example, in the domestic video game industry or some of the country's tech giants. This is unlikely to be conducive to foreign investment in China's economy.


For the luxury sector, as recent data show, things seem to be going well. The French industry leader LVMH, which has just presented its sales figures for July to September, is generally confident. Compared to the first nine months of the previous year, turnover excluding acquisitions rose by an impressive 40 percent to a good 44 billion euros. LVMH thus performed even eleven per cent better than in the pre-pandemic year 2019. The regions Asia and North America grew in double digits. Fashion and leather goods were particularly in demand. The group also remains optimistic in the medium term and expects to maintain its growth rate.


The Asian market is the largest for the luxury groups and China occupies a prominent position in it. Kering, with its Gucci, Saint Laurent and Bottega Veneta brands, generated about 42 per cent of its sales in the Asia-Pacific region excluding Japan in the first half of 2021 - an increase of more than two-thirds compared to the same period last year. A quarter of sales came from North America and 20 per cent from Western Europe.


The figures are admittedly only a snapshot, somewhat distorted by the long lockdown phases in the spring, especially in Europe. But even in the first half of pre-crisis 2019, Kering made most of its sales of 36 per cent in Asia, even then the group's most dynamically growing region.


It's a similar story at big rival LVMH. The industry leader in luxury, with its more than 70 fine brands, also generates almost 40 per cent of its revenues in Asia. At Hermรจs, the third major French luxury group, the figure was as high as 46 per cent in the last financial year.


๐‘๐ž๐ฌ๐ข๐ฌ๐ญ๐š๐ง๐œ๐ž ๐จ๐Ÿ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ ๐›๐ซ๐š๐ง๐๐ฌ ๐ญ๐จ ๐œ๐ซ๐ข๐ฌ๐ข๐ฌ

There is no question that a slump in the Chinese economy would also leave its mark on the balance sheets of luxury companies. But the companies are globally positioned and, apart from the Corona downturn, the other regions are also on a steady upward trend. This would offer the opportunity to at least partially compensate for slowing momentum in China.


Moreover, luxury goods are often less sensitive to economic cycles than many other product categories. This is due to the fact that the wallets of the affluent clientele also become narrower during phases of recession, but there is still enough left over not to have to do without luxury.


Todays price weakness was used to buy more.


๐“๐ก๐ž ๐ฐ๐จ๐ซ๐ฅ๐'๐ฌ ๐ก๐จ๐ญ๐ญ๐ž๐ฌ๐ญ ๐ฅ๐š๐›๐ž๐ฅ๐ฌ ๐š๐œ๐œ๐จ๐ซ๐๐ข๐ง๐  ๐ญ๐จ ๐Ÿ๐š๐ฌ๐ก๐ข๐จ๐ง ๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ž๐ง๐ ๐ข๐ง๐ž ๐‹๐ฒ๐ฌ๐ญ:

1.GUCCI

2. DIOR

3. NIKE

4. LOUIS VUITTON

5. PRADA


๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐š๐ง๐ฒ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ, ๐Ÿ๐ž๐ž๐ฅ ๐Ÿ๐ซ๐ž๐ž ๐ญ๐จ ๐œ๐ก๐ž๐œ๐ค ๐จ๐ฎ๐ญ ๐ฆ๐ฒ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐จ๐ซ ๐ฐ๐ซ๐ข๐ญ๐ž ๐ญ๐จ ๐ฆ๐ž ๐๐ข๐ซ๐ž๐œ๐ญ๐ฅ๐ฒ.


๐๐‘

www.oboi-invest.com/

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